This case study showcases how Juleb became more than just a service provider—we became a strategic partner in their growth journey. Together, we transformed their operations, helping them scale from 14 to over 50 branches across multiple cities, improving efficiency, compliance, and the customer experience along the way.
The Challenge: Operational Roadblocks to Growth
By early 2023, the retail leader’s legacy platform lacked the scalability and functionality necessary to support rapid growth. Several key challenges emerged:
- Promotions were difficult to manage due to the limitations of the existing system.
- Stock transfers between branches were error-prone and time-consuming, leading to discrepancies.
- Regulatory compliance was lacking, resulting in penalties that affected profitability.
They needed a system that could grow with them, a solution to manage high transaction volumes, streamline operations, and enhance the employee and customer experience.
The Solution: Juleb ERP Implementation
In March 2023, the customer implemented Juleb’s ERP system at one pilot branch. By April, they had fully transitioned all initial branches to the platform. Their initial goal was simple: to streamline operations, introduce better reporting, and improve the customer experience. But what they didn’t expect was how quickly Juleb’s platform would transform their business approach.
Juleb’s ERP provided features such as:
- Real-time stock management
- Compliance with RSD regulations
- User access controls and business intelligence tools
- A dynamic promotions engine to manage offers seamlessly
With the ERP system in place, the customer could execute their aggressive growth strategy confidently, expanding their operations without technical roadblocks.
Scalability and Operational Efficiency
Initially, the customer struggled with understanding shopping behavior, leading to inefficient stocking decisions. After switching to Juleb’s advanced POS system, they discovered that the actual cart size was an average of 70 items per visit, much higher than their previous estimate of 10. Juleb’s POS handled the increased demand with ease, thanks to fast-scanning capabilities and offline functionality. Even during high-traffic periods, checkout lines moved smoothly, boosting both efficiency and customer satisfaction.
Juleb’s technical team responded by upgrading their technology stack, ensuring faster scanning and smoother transactions. This allowed the customer to accommodate the unexpected increase in demand without sacrificing the customer experience.
Promotions That Drive Sales
Promotions are critical to the customer’s strategy. Juleb’s promotions engine allowed them to run targeted offers, such as seasonal sales and location-specific deals, across multiple branches. This flexibility enabled them to design offers tailored to specific customer segments, driving sales and customer engagement at every branch.
Full Visibility in Transfers
With over 2,500 items transferred weekly from their warehouse to branches across several cities, the customer needed a robust solution for stock management. Juleb’s transfer module automated these processes, providing real-time visibility into inventory movement and reducing errors. This allowed the customer to focus more on growth and less on operational hurdles.
Scaling the Workforce with Efficient Training
When the customer first implemented Juleb’s system, they had just 40 internal users. As they expanded to over 300 users, Juleb introduced a “train the trainer” model. Key employees received in-depth training and later trained the rest of the workforce, ensuring smooth onboarding and minimizing disruption during expansion.
A True Partnership - Support Every Step of the Way
The collaboration between the customer and Juleb wasn’t just transactional—it was a partnership. Juleb’s support team guided the customer through every stage of growth, from onboarding to upgrading software packages. This trust allowed the customer to scale confidently, knowing they had a reliable technology partner by their side.
Growth Without an IT Department
Remarkably, the customer achieved impressive growth without an in-house IT department. They relied entirely on Juleb’s platform and customer support to manage technical operations. It wasn’t until much later, after significant expansion, that they established an internal IT team to further enhance their capabilities with Juleb’s tools.
The Results: Growth, Efficiency, and Expansion
The transformation achieved with Juleb’s ERP is a testament to how the right technology can drive business growth. The customer:
- Expanded from 14 to over 50 branches
- Streamlined stock transfers and promotions
- Ensured compliance with regulatory standards
- Scaled their workforce efficiently
Juleb’s platform not only boosted operational efficiency but also enhanced the customer experience. By automating processes, providing real-time insights, and supporting complex promotions, Juleb empowered the customer to focus on their strategic goals while leaving the technical complexities to a trusted partner.
This success story demonstrates how effective ERP solutions, and a collaborative partnership, can enable retail businesses to thrive in an increasingly competitive market.
